EthosData Millnet, a leading global virtual data room provider is pleased to announce the sale of Gü Chocolate Puds, the UK’s leading premium chocolate dessert business, to Noble Foods the UK’s leading operator in the egg market.
Established in 2003 by James Averdieck, Gü has grown to become one of the most celebrated brands in the supermarket. Beginning its life in the chilled desserts market, the brand has recently ventured successfully into new product areas such as ambient snacks and chocolates.

Cavendish Corporate Finance, who advised on this deal, and Gü selected EthosData Millnet Virtual Data Room services to facilitate the sale process. EthosData Millnet VDR acted as a secure online repository for all the deal related documents and provided customized permissions for each bidder group to ensure the right docs were disclosed to the right person at the right time.

Melissa Foux, Finance Director at Gü, commented:

“We are very happy with EthosData Millnet VDR. The VDR services definitely made the information sharing more secure and efficient. The dedicated deal coordinators were of a great help in the process. It was very easy to share information securely with the different parties interested in Gü.”

Paul Herman, the Cavendish partner who lead the sale, commented:

” The EthosData Millnet VDR helped facilitate the sale process of Gü by providing a fast and secure platform where multiple bidders could obtain relevant documents in the most efficient way. The speed, flexibility and reporting capabilities of EthosData platform increased the ease at which the transaction was carried out.”

Francisco Lorca, CEO of EthosData, commented:

“We are proud to have participated in this transaction. We have been facilitating M&A processes for years and being selected by firms like Gü and Cavendish is yet another testament of the functionality of the EthosData platform and the dedication of our deal coordinators.”

For further information contact:
Tom Wilmot-Smith,
Francisco Lorca,
Please visit and for more information on EthosData’s Virtual Data Room.